The Kentucky Derby is not only one of the most thrilling events in sports, but it is also widely regarded as the most glamorous. Known for its tradition, stunning hats, and fashionable outfits, the Derby has long been a hotspot for some of the most elegant and stylish looks. This year marks the 151st edition of the Kentucky Derby, and we’re thrilled to announce that we are an official brand partner for this iconic event. To celebrate, we have launched our exclusive Derby Collection, featuring curated pieces for both men and women. Whether you choose to wear these pieces together as part of a coordinated outfit or as standout statement pieces, our collection is designed to help you shine on race day.
In this curated style guide, we’ll lead you through our official Kentucky Derby Collection and provide you with outfit ideas, helping you craft the perfect Derby look. Whether you’re attending the Oaks or enjoying the day from the grandstands, these styles will ensure that you stand out in the crowd.
Guest Stylist: Zanna Roberts Rassi
One of the highlights of the Kentucky Derby is the impeccable styling that graces the event each year. For 2025, renowned fashion expert Zanna Roberts Rassi was tapped to help curate the looks featured in the official Kentucky Derby Style Guide. Zanna’s vision for this year’s Derby fashion is all about combining bold colors, modern style, and classic elegance. As a stylist known for her ability to create visually striking outfits, Zanna’s selections perfectly capture the essence of the Derby.
She curated stunning outfits for both men and women, taking into consideration the season’s hottest trends, the importance of accessories, and the subtle art of matching headwear. The Kentucky Derby is a celebration of high fashion, and Zanna’s thoughtful approach ensures that you’ll feel confident and stylish no matter where you’re seated.
A Perfectly Pink Look
One of the standout looks for this year’s Derby Collection is a bold, yet delicate, pink collection that draws inspiration from the Stargazer Lily. Featuring both men’s and women’s pieces, this ensemble is perfect for anyone looking to make a statement while remaining elegant and refined. The women’s version of this look was even featured in the official Kentucky Derby Style Guide, where it was paired with several iconic accessories and garments.
Our Saddle Thin Cuff and Reins Multi Bezel Drop Earrings are the stars of this chic ensemble. These pieces are designed to create conversation and draw the eye with their intricate details and harmonious color palette. The earrings are crafted with white goose feathers that form the base, complemented by golden pheasant spears that add a touch of radiance. A layer of soft pink goose feathers finishes the design, providing just the right pop of color. These earrings embody both sophistication and bold Derby Day charm.
The Saddle Thin Cuff, inspired by the beauty of the Stargazer Lily, features a repeating pattern of overlapping feathers in soft light pink, raspberry sorbet, and classic white, creating a dynamic yet refined effect. Pheasant feathers with vibrant yellow fringe are incorporated to add a touch of boldness. This cuff is perfect for any occasion that calls for timeless style with a playful edge, making it a must-have accessory for race day.
Photography by Andrew Kung Group
To complete the ensemble, this look was paired with a Pink Origami Dress by Frances Valentine, the Carolina Pointed Toe Slingback Mary Jane Pump by Kate Spade, and the Rachel Fascinator by Hat Haven Millinery. The Longines Mini Dolcevita in Pink and Green added a luxurious touch, proving that this Derby look is one for the books.
Bold & Unique Men’s Looks
While the women’s looks at the Derby always get a lot of attention, the men’s fashion is equally captivating. This year, our designers took inspiration from the vibrant colors of the official Kentucky Derby poster, designed by Tyler Robinson, to create a collection that matches the energy and spirit of Churchill Downs. Our Bit Bow Tie is one such accessory that has become a Derby favorite, combining spring pastels with classic Derby sophistication.
The Bit Bow Tie features an asymmetrical design with layers of feathers in various colors, making it a bold statement piece for any Derby look. This handcrafted bow tie incorporates vibrant peacock feathers in blue and green, soft goose feathers in shades of sky blue, kelly green, and light blue, as well as pheasant feathers with striking red lady tails and radiant rooster feathers in gold. This bow tie is a dynamic blend of colors and textures, adding dimension and flair to any outfit.
Photography by Andrew Kung Group
This showstopper bow tie pairs beautifully with several other Derby essentials, including the Fedora by Christine A. Moore Millinery, the Luxury Silk Hand-Rolled Pocket Square by Cremieux, and the Checkered Suit by Hart Schaffner Marx. Whether you’re sitting in the grandstand or attending a post-race celebration, this look will ensure you make a lasting impression.
Photography by Andrew Kung Group
For those who want to add a touch of color to their ensemble, our Lead Pocket Square is a must-have accessory. Featuring layers of goose feathers in light pink, raspberry sorbet, and white, this playful yet sophisticated accessory adds a fluffy texture that is perfect for race day. The pocket square was styled alongside the Kentucky Derby Bryndle Rose Silk XL Tie and the Seersucker Blazer by Vineyard Vines, completing a look that is both fun and refined.
The Art of Accessorizing for Derby Day
The Kentucky Derby is a fashion-forward event where accessories are just as important as the outfits themselves. Whether you’re attending the event in person or watching the races from home, the right accessories can take your look to the next level. For women, it’s all about statement jewelry, fascinators, and hats that add a personal touch. For men, accessories like pocket squares, bow ties, and fedoras elevate the look and add an element of sophistication.
This year, we’ve seen accessories take center stage in Derby fashion. From the Reins Multi Bezel Drop Earrings to the Bit Bow Tie, these pieces are designed to be bold, artistic, and memorable. Our Lead Pocket Square, with its delicate feather detailing, exemplifies the craftsmanship that goes into every accessory. Each piece has been thoughtfully crafted to embody the spirit of the Derby while remaining versatile enough to be worn throughout the spring season.
How to Wear Your Derby Look with Confidence
The Kentucky Derby is all about celebrating tradition, style, and individuality. Whether you’re opting for a coordinated look or choosing individual statement pieces, it’s important to wear your outfit with confidence. Choose colors and styles that complement your personality, and don’t be afraid to experiment with bold accessories.
When styling your outfit for the Derby, remember that accessories are a powerful tool for expressing your personal style. A brightly colored pocket square or an intricately designed fascinator can add the perfect finishing touch. Keep in mind that the Kentucky Derby is a celebration of elegance and fun, so your outfit should reflect both qualities.
The Final Word on Derby Day Fashion
With the 151st Kentucky Derby right around the corner, there’s no better time to start planning your race day look. From bold, feathered accessories to elegant pink ensembles, our Derby Collection has everything you need to turn heads on race day. Whether you’re a man or a woman, our curated pieces ensure that you’ll look and feel your best as you watch the horses race around the track.
We’re excited to be part of this year’s Kentucky Derby and to help you find the perfect outfit to suit your style. From the Reins Multi Bezel Drop Earrings to the Bit Bow Tie, our collection is designed to celebrate the beauty and excitement of the Derby while adding a touch of modern sophistication. So, get ready to make a statement – because at the Kentucky Derby, it’s not just about the race; it’s about your style.
