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Head of Marketing & eCommerce

 Position Overview

The Brackish Head of Marketing & eCommerce reports to the CEO and is a member of the senior leadership team. The successful candidate will thrive at leading a small team of e-commerce, customer service, social media, and graphic design professionals. The driving objective of this role is to excel at executing brand, communications, and e-commerce strategies that grow the Brackish brand, community, and meet revenue targets. The successful leader will have a deep knowledge of the Brackish brand, our customer base, our products, and marketing and e-commerce strategies and operations.

What You Will Do

  • Collaborate with the Founders/CEO, Merchandising, Product Development, and Operations to continually grow the Brackish brand with a clear set of characteristics, benefits, and attributes that define the Brackish organization, values, and products.
  • Lead the brand planning process that includes the definition of target consumers and the development of marketing mixes and strategies to drive customer brand awareness, loyalty, and continuing purchases.
  • Ensure the brand strategy has guidelines on how, what, where, when and to whom Brackish communicates its brand messages to create strong emotional connections with customers and higher brand equity.
  • Develop eCommerce sales and operations targets and execute a strategy to achieve these goals.
  • Identify marketing metrics and e-commerce analytics specific to Brackish, interpret the results, and take actions to increase the effectiveness of marketing.
  • Understand and become proficient with Shopify and SAP.
  • Lead and optimize Brackish website design, social media, and SEO to increase customer engagement and conversion to achieve the company’s online sales goals.
  • Lead the Company’s media relations and planning activities.
  • Collaborate with the CEO to establish an annual marketing budget that includes goals and objectives with frequent progress reviews.
  • Create copy and communications materials to both internal team members and external clients that clearly reflect the Brackish brand voice.
  • Ensure all Brackish print marketing materials, including but not limited to product catalogs and in-store point of sales materials, reflect the Brackish brand image, and successfully target Brackish core customers.
  • Lead the photoshoot process to ensure new products are portrayed optimally.
  • Create a calendar of campaigns and events that include identification of needed internal and external resources.
  • Stay current in the industry by attending educational opportunities, conferences, and workshops, reading publications, and cultivating professional networks.
  • Provide ideas to the CEO and Merchandising/Product Development team on marketplace roll-out strategies for new products; develop product release strategies including print and digital platforms.
  • Recruit, train, coach, and develop marketing and eCommerce talent.

    Education

    • Bachelor’s degree in marketing or business required, strong preference for consumer or fashion marketing emphasis
    • Professional Certified Marketer (PCM) certification a plus

    Required Skills & Qualifications

    • Minimum 7 years’ experience in Brand Management, e-Commerce, and Marketing
    • Previous luxury apparel or luxury accessories experience a plus
    • Demonstrated experience developing creative, organic marketing mixes and campaigns
    • Demonstrated success at developing and executing product release strategies
    • Adept at being a leader…inspiring, collaborative, empathetic, and a great listener
    • Well versed in digital advertising, social media, website design, SEO, product catalogs, and graphics to increase current customer purchases and attract new customers
    • Proficient using Shopify, SAP, and eCommerce analytics
    • Possesses keen sense of curiosity with an eye for innovation
    • Resourceful - always seeking new organic ways to create market differentiation while building brand loyalty
    • Eager to be a part of small team dedicated to growing the brand, our employees, and our customers

     

    Interested and qualified candidates should send a cover letter explaining why you are a fit for this role and a current resume to careers@brackish.com.