Nearly fourteen years ago, Ben and Mary Ann Ross were engaged and putting the finishing touches on their perfect wedding. While each detail was thought through, the top priority for their big day was to celebrate their love surrounded by the people that meant the most to them, and to thank family and friends who had been a part of their journey. When it came time to plan the groomsmen’s gifts, it occurred to Ben that the traditional just wouldn’t do. These were the men who meant the most to him and he wanted to share his appreciation through something unique and personal. It was then that creativity struck, and taking inspiration from his love of the outdoors, he crafted the first ever feather bow tie.
As a groomsman, Jeff Plotner received one of these extraordinary bow ties. After wearing it on Ben’s big day, Jeff continued to incorporate his one-of-a-kind piece into future event attire where the design started many conversations and requests on how to acquire one of their own. Not only did wearing the tie offer a unique fashion choice, it also reminded him of the joyous day celebrating two of his closest friends. It is this combination of qualities that lies at the heart of our brand: one-of-a-kind style designed to celebrate life’s joyous moments with friends and family.
While the brand began with an iconic bow tie and a focus on men’s style, it was always the intention to create products for all the people that we hold dear, our customers included. Over the years we have continued to expand and grow into a full line of men’s and women’s accessories, all of which are perfect pairing for any occasion. Whether a black-tie affair or a weekend getaway, our innovative designs are sure to be fashion forward conversation starters.
As part of our continuing innovation and to honor the hard work of our talented artisan team in expanding our assortment, it is important that our identity reflect the true essence of our brand, which is why we are officially changing our branding from Brackish Bow Ties to Brackish.
This change comes at an exciting time for us. Not only are we changing our branding, but we have rolled out a complete redesign of our website on our new brackish.com domain. The new website features lots of updates above and beyond a fresh new design. From intuitive navigation to wish lists and wedding planning, we’ve thought of everything to make your experience with Brackish as superb as our products.
Whether you’re new to the brand or a long-time fan, we hope you will join us in celebrating these milestones. We’re honored to be a part of so many of your celebrations and look forward to continued innovation in our next ten years.