When our co-founder, Ben, settled into the idea of a tip of the hat to Wyoming for our 2024 Fall Collection it wasn’t the more obvious nod to the current hit TV show Yellowstone, nor the new Cowboy Carter album by Beyonce that captivated his attention. Instead, it was a memory of a fall family road trip that felt more like the comedy found within National Lampoon’s Family Vacation.
A lighthearted and awe-inspiring trip down memory lane resulted in a collection that feels like you’re driving right alongside him and his family as they piled into their rented Lincoln Town car and hit the road together. Full of unexpected stops along the way, our collection takes you through time spent on the road, exploring the unbeaten path of small towns and wrong turns and marveling at the majesty of the rough and raw beauty of the landscapes only found in Wyoming. It offers a glimpse into the wild west, and what happens when a little boy experiences the magnitude and glory of the terrains found in Grand Teton, Yellowstone and Glacier National Park alongside the memories of rolling rivers, the dawn of a new day, and unexpected encounters with wildlife he’d only seen in picture books.
We invite you to join us as we Wander Wyoming.
